But there is also a view expressed on here that product differentiation by useing descriptors like raw is not the way to go.
Well we don't need to use that word, in actual fact I think it devalues our product and puts us on the twee hipster up thenselves shelf, which isn't going to last, we just have to convince people that cheap doesn't always mean value for money - there will be those we can never educate, and they wil just carry on buying and eating that sh!te, but it's not that hard a job to convince the majority to switch to decent honey, years ago SWMBO persuaded me to waste a day at her office during an office 'home produce' day, I met a colleague of hers who 'definitely did not like honey, never have, never will' she of course had been bought up with the cheap offerings at the local coop in Merthyr, I persuaded her to taste mine, SWMBO now has a regular order to take into work, with extra orders at Christmas.
I was actually surprised many years ago when before I really went for selling our own brand and actively pursuing more customers, I walked into my local butcher (who didn't sell my honey) during the tesco horse meat scandal to realise he was selling the usual 'mix of EU and honey flavour treacle' honey marketed in a jar with a gingham bonnet, Martin wasn't there at the time but the other lads (who I've known for years, and knew I had bees) registered my grumbling and passed them on to him. Next time I went in, he was there, and the girls blocked his escape his reply to my shout of 'oi! Jonesey, it's bad enough you putting horse meat in your pork pies, but chinese honey!?' shocked me - he almost begged me to sell him local honey as, since his old supplier had finished he was losing passing trade from those who went in specifically to get decent honey then, as they were there, bought a pound of sausages/bacon, whatever.