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grizzly 

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About to start negotiations with a couple of outlets, would like to know what people feel is a good price to ask for 12oz jars with lovely professional labelling and very nice honey, i have only sold to people i know previously, not retail outlets.

Just trying to get a few ideas.

Regards
Andy
 

hedgerow pete 

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normaly i would sell jars at £3.00 to £3.50 each with the shop making £1 or £1.50 profit i would sell them as a sale first , ie i get paid after the cash has gome through the till rather than cash up front, but depends on who your dealing with if i was to sell direct to the customer i would start at £4.50 this being the bottom end if you are selling to idiot townies with more money than sense try £7 to £10 per jar, i would go shopping to one or more deli's or health shops these being my main outlets and see what they charge and match it yourself.
 

grizzly 

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Thanks Pete, i was looking at around £3.50 a jar to the retailers.
I like your ideas with Townies, i just think its very important that we as Beekeepers educate consumers on just how valuable our very own PURE honey is, we should never under value this product.
 

Geoff 

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I think in principle you should be priced in line with the professionals. I sell plants and occasionally veg through Country Markets and they are quite strict that you charge same as professional producers. Any fool can sell anything by undercutting professional producers but that is not fair and you would be subsidising the customer. i know some beekeepers who sell their honey far too cheap. You sell it on quality not cheapness.
 

JCBrum 

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I chatted with Prince Charles' beekeeper at the Royal Show. It seems the Duchy charge a tenner a 1lb for their honey, and Fortum's charge £20 for theirs, but their hives are very decorative.
 
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Chris B 

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Retailers will need to make their own mark-up and will want to be charging 50% above what they buy in at. Sell to them at £3 and they will charge £4.50 which sounds expensive but there are increasing numbers of people willing to buy honey at that price. This has not been a great honey year, in spite of a promising start, so honey will get scarcer. My advice would be keep your honey in buckets in the cupboard until after Christmas and then subtly start a conversation down the local deli and see how keen they are then.
 

Rosti 

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Grizzily, I know this is slightly off thread but consider your market. With pollen allergies and local honey being touted as a 'desensitiser' health shops local to your forage area would have a significant point of sale pitch and resulting improved margin and a receptive target market. Got any local? What comes to them comes to you. Good luck, R
 

Poly Hive 

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For a new outlet consider giving them a couple of dozen, let them sell it and pick up the cash in a fort night and resupply them at that point. Once they have the confidence that your product sells off the shelf they will be happy to pay you in advance.

Over a realistic price point to "silly townies" is stupidity. And purchasers tend not to be silly.

PH
 

Queen B 

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Maybe I'm not charging enough, then - have just put price up from £3 to £4 for nicely-packaged 8oz hex jars. Do you think folk would pay £5?
 

oliver90owner 

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£8 for a lb of honey! I will be feeding more sugar and leaving less honey on the hives!!

Would you pay £10 for a lb of honey? I wouldn't.

Regards, RAB
 

Brosville 

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Many moons ago, I asked a very successful local estate agent how come he managed to charge 3% commission, while all the other companies in the area charged 2%...... "Dear boy, there's an ex-public schoolgirl on the telephone, all the offices are very smart, as are the details, and I TELL them they're getting the best service" - he sold out for a fortune after a very few years - it's "having the front" to charge silly money........ hells bells, I should think you could sell a tupperware box with a silly name as a beehive for a fortune if you tried......
 

macow 

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Ahh!
News from Abroad

Hi all

Just back from Italy where the local supermarket (not posh) is selling local standard mixed flower honey for 4.50 euros per 250g jar. This means it is 8.17 euros per 454g or approx £7.42 per pound given the exchange rate of 1.1 to the £.
Specialist honeys are even more!

Are we underselling our honey in the UK?

I sell mine for £5.60/lb direct (£4.20 per 340g/12oz) (4.80 wholesale) and have had no difficulty in selling everything except what i am now keeping back for later in the year.
Isnt it time to promote this hard won, quality product that our girls produce? I dont see any UK honey in Tesco's or ASDA in my locality which seems a shame but does indicate that it is a scarce commodity that should not be undersold for £3.50/jar.

What do you think??

Mark
 

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